RELEASING AN ALBUM
Releasing a new song or video album is not always easy as some people say. So many processes are involved. This is the reason some Albums are not selling… Because the production is not good or interesting.
Releasing your music used to involve producing your own CDs, 7 or 12 inch singles and then beginning the process of getting these
records into the shops. But, today, the digital age has given even
the smallest label or newest artist the chance of releasing their
music and… maybe…. have a chart hit.
There are many things you need to get right to have a chance of
doing this, not least finding (or writing) a song, recording it
yourself, perhaps getting some plays on radio, and so on. But
there are many books and online guides to having a hit record.
We want to provide some key pointers to make sure that if you get
everything else right, and your music generates enough sales or
streams, you don’t miss out on your chance of chart glory.
There are a handful of simple steps to follow to make sure you are
entering the race:
- Registering a release – In short, you need to make sure your
products have the correct indentification codes (catalogue
number and barcode for physical releases on CD or vinyl, ISRC
for digital tracks, barcode for a digital bundle product (singles
& albums) and that these are registered with the correct
bodies. Details of how to do this are provided here: Registering
- Meeting the chart rules – before your product is registered,
you need to ensure your release complies with the UK’s Official
‘Chart Rules’. These are rules that apply to physical and digital
formats – unfortunately, if your release does not adhere to
these rules (which are agreed with the entertainment industry)
it will not be eligible for any of the published charts, although
Official Charts will still track sales of the product providing it
has been registered correctly. Full details are provided here:
Meeting the chart rules.
- The chart retailers – before your release is registered and you
are sure that it is going to be eligible for the charts, you need to
make sure it is being sold through a chart reporting retailer. In
practice, this isn’t a major issue, as long as you are selling
your music through a known retailer. You can have the
greatest record in the world, but if it is sold through a stall at a
car boot sale, it won’t be able to make the Official Charts.
Details are here: The chart retailers .
On top of all of this, of course, you need to sell enough music to
make the charts. Contrary to much myth, you currently need to sell
more music to make the Official Singles Charts than for many
years – the average Official Number 1 single has sold between
100,000 and 110,000 copies a week in 2013 and 2014, while you
have needed to sell 7,500 to 8,000 copies to make the top 40.
Likewise, you have had to sell around 60,000-plus copies to
become the Official Number 1 Album and sell 4,000 to 4,500 reach
But there is no magic formula or special pointers we can give you
for this. It’s is over to you!